Your content should be based on Experience, Expertise, Authoritativeness, and Trustworthiness. Following these principles will give you confidence that your content meets Google’s quality and relevancy standards. At SeoProfy, we believe that a personal approach to each client and custom strategies can lead to results that overcome all expectations! You’re welcome to check this SEO case in a highly competitive niche, where our team managed to accelerate organic traffic from 1,200 to 4,000 per day in 12 months.
These on-page SEO elements will collectively have a major impact on your website’s rankings. There are tools that will show you how mobile friendly your page is. Once again, Google has a Mobile Friendly Test tool that you can use to check yours. If it rates poorly, you know you have some adjustments to make.
This helps Google (and visually-impaired users) understand what each image is showing. Half of the websites linked out to authority sites (like Oxford University). For example, I recently wanted to improve our rankings for our press release guide. The Semrush On Page SEO Checker provides you with a comprehensive list of recommendations. You can use the Semrush Site Audit Tool to find pages that are missing H1 tags and write new tags with keywords incorporated into them. For example, in my article optimized around the keyword “email marketing,” I mention that keyword right off the bat.
While they shouldn’t be your top SEO priority, you don’t want to ignore them. Optimizing images can also help you to gain more visibility through image search and in the SERP image carousel. However, with advancements in AI and natural language processing, you’ll need to think beyond individual keywords. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and grow their businesses — and careers.
- But don’t rush to change your plans if you don’t see results in a day!
- SEO plugins often have a feature to update the year automatically.
- Internal links help search engines discover new pages and determine the structure of your website, while also providing clear pathways for users to navigate your content.
Debunking the „duplicate content penalty“ myth
This helps search engines access and understand the information your site provides. Keyword research, site speed optimization, crawlability, and content audits can all be part of the on page SEO process. At Stellar, we specialize in content strategy, development, and optimization. Creating new web pages helps brands market new products and services or target new locations. Our team is well-versed in creating individual web pages that boost your site’s visibility. With each new page creation, you can expect quality, user-focused, well-optimized, and search engine-friendly content.
Do Shopify tags help SEO?
That’s why you need to add alt text to every informative image on your website. It uses a machine learning algorithm called Google RankBrain that inspects various searches and learns to satisfy the search intent behind each query. Keyword research will tell you what people are searching for (and how many of them).
This is one of those little things that helps Google understand what your page is all about. In this chapter, I’ll go through actionable techniques that can elevate your on-page SEO game. This’ll help you ensure your content not only attracts but retains its rightful place on the coveted first page of search results. But if you want to stay there, your page has to satisfy search intent. Your keyword doesn’t necessarily have to be at the very beginning of your title. This report shows metrics like LCP, TBT (Total Blocking Time, a close estimate of FID), and CLS.
It’s no secret that reverse engineering is a GREAT link building strategy. For example, few years ago I partnered with BuzzSumo to create this content marketing study. Which doubles the number of eyeballs, links and social media shares that you get. And when you rank for that term, you’re going to get linked to like there’s no tomorrow.
How To Create & Pitch Content That Attracts Incredible Links
Examples might include optimizing a site’s code base for faster loading, or analyzing performance issues on a large e-commerce site. Changing the calendar year on posts without SEO Anomaly adding any updates to the content. SEO plugins often have a feature to update the year automatically. So if you’re going to use this, be sure to schedule those content updates to occur before the end of the year.